New blog for small business owners

April 21, 2010 2 comments Posted by: Jeanne Yocum

Hey, everyone, I just started a new blog called “Small Business Success: 20 Years & Counting.” I realized I have a lot of good information to share based on over 20 years of working with great clients and colleagues, including some who are considered thought leaders in their fields. Check it out at http://www.yourghostwriter.com/blog and [...]

Great Things Happen When You Communicate Your Strategy

February 15, 2010 No comments yet Posted by: Jeanne Yocum

If you want people to feel part of your team and to be committed to your strategic direction, you need to show them that you too are part of that team and that you are passionate about where you want to take the company. The most effective way to do this is with frequent face-to-face communication.

Freecycle – It’s easy and it feels great!

January 5, 2010 No comments yet Posted by: Jeanne Yocum

Consider using Freecycle.org instead of sending useable items to the landfill or letting them gather dust in the attic.

Crisis Communications Planning Protects Your Biggest Asset

November 20, 2009 No comments yet Posted by: Jeanne Yocum

Good communication with internal and external audiences during a crisis is crucial to maintaining your company’s most hard-earned asset—its good name. Follow these tips to make sure you are prepared when bad news hits.

Great Article for Bloggers

October 28, 2009 No comments yet Posted by: Jeanne Yocum

For those of us who are posting here, I thought this article, “100 Ways to Find Ideas for Your Blog Posts” by Steve Aitchison would be of interest. Great ideas!

http://lifesnips.com/blogging/345/100-ways-to-find-ideas-for-your-blog-posts/

When E-Mail Has to Say It All

October 16, 2009 1 comment Posted by: Jeanne Yocum

While at times it can seem more like a curse than a blessing, e-mail is an essential business communications tool. It is all too easy to make errors in e-mail that will cause people to question your professionalism. Potential e-mail gaffes can be avoided by following these suggestions:


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