If you’ve “built a better mousetrap” that you plan to introduce soon, make sure you do the best job possible in planning and executing your launch. Below are five classic mistakes that companies make when developing new product launch plans. Avoiding these pitfalls will increase your odds of success.
This is to all of you, who have an iPhone. Yes, there should be a club for people like us, with a very cool name…may be something like – iClub (just kidding).
With over 50,000 iPhone apps available and still growing, iPhone is becoming everything to those who have one. Last night I was going through [...]
Innovation is the lifeblood of business growth, but misconceptions abound about the true nature of innovation. Replacing these myths with an understanding of how innovation actually works is essential to establishing your ability to turn new ideas into realities.
Although I expected money to be the single biggest reason that people wouldn’t want to employ my services when I started my business — and it is certainly a factor, in today’s economy — I didn’t expect that lack of ideas or vision about how to use new media, including internet video and podcasts, would [...]
As a graphic designer I was always under pressure to use a Mac vs. PC. Well, when you run your own small business, bottom line is always important. Building our own PCs saved us a lot of money for over 3 years. As the company grew so did the maintenance on those PCs. The decision [...]