I’m presenting a workshop entitled “Get the Media to Tell Your Business Story” for the Hilltown CDC next Wednesday evening,  October 14. Here’s a write-up on it:

Publicity is one of the most effective marketing tools available to any business owner. Getting your company and its products or services covered in a news story in print or broadcast media provides tremendous visibility and credibility, and it can be done for virtually no cost. In this workshop, Jeanne Yocum, a PR veteran with 30 years’ experience, will explain how you can interest the media in covering your story. Examples of tools you can use to generate media coverage will be provided along with tips on how to be a star in media interviews.

For details, visit http://www.hilltowncdc.org/programs/edworkshops.html.